Yet the evidence suggests online matchmaking is still a hit-and-miss affair.
Despite the huge numbers of people in Britain using dating sites — some six million log on every month — only eight per cent of those in a relationship met their partner online, according to a You Gov survey carried out in December last year.
Abstract: Although online dating has only recently become culturally acceptable and widespread, using computers to make romantic matches has a long history.
When you look into the science of attraction and relationships, it’s not hard to see why meeting someone compatible via a dating website’s algorithm should be such a challenge.
Consider how we make decisions about people in the real world.
But rather than revolutionizing how people met and married, this article shows how early computerized dating systems re-inscribed conservative social norms about gender, race, class, and sexuality.
It explores the mid-twentieth century origins of computer dating and matchmaking in order to argue for the importance of using sexuality as a lens of analysis in the history of computing.